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What keeps the Strand ticking in a technological age when so much is bought and sold over the Internet?
New York has seen so many iconic record and bookstores close over the decades as rents rise and interests wane, as well as the increased convenience of online shopping over brick and mortar setups.
Much of the Strand's success can be attributed to the hands-on approach of its owner, Fred Bass, who worked the store's book-buying table until his recent passing. As the son of the bookstore's original founder, his lineage is invested in the Strand's achievements.